Targeting parents for international student recruitment
Posted on Tuesday, March 21st, 2017
While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the younger the student and the farther they must travel to your campus. Parents have long been active in supporting their children’s higher education but the extent of this involvement has been steadily rising in recent years.
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