Marketing
Course: MKT7311
Students acquire an understanding of what marketing is, what marketing professionals do, the four "Ps" of marketing (product, price, place, promotion), buyer concerns, needs and motives, product/service selling features, strategic planning, competitive and environmental analysis, marketing strategy. Students also engage in a course teamwork project.
| FALL 2026 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Sep 8 - Dec 15 | Online | $374.66 |  |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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